The Interview with Leah Paulos, Founder of Book Publicity School
You wrote a book, found a publisher, and now what?
Leah Paulos, the founder and director of publicity at Press Shop PR launched Book Publicity School to help authors find their way. We discuss:
What every author should do as early as possible to lay the groundwork for promotion?
How authors can break through the noise when everyone’s attention is maxed out
What works in social media, and what is a waste of time?
The connection between publicity and book sales
The value of everything from smaller podcasts, to BookTok to influencer outreach.
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