The Interview with Leah Paulos, Founder of Book Publicity School

You wrote a book, found a publisher, and now what?

Leah Paulos, the founder and director of publicity at Press Shop PR launched  Book Publicity School to help authors find their way. We discuss:

• What every author should do as early as possible to lay the groundwork for promotion?

• How authors can break through the noise when everyone’s attention is maxed out

• What works in social media, and what is a waste of time?

• The connection between publicity and book sales

• The value of  everything from smaller podcasts, to BookTok to influencer outreach.

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